The Ultimate Guide to Trending Streetwear Brands of 2025
In 2024, the global streetwear market reached an astonishing $300+ billion, proving it’s not just a fashion wave—it’s a cultural economy. Born from the sidewalks and skateparks, streetwear has grown into a global force where sneakerheads, vintage lovers, and hype collectors hunt for exclusive pieces that drop and disappear in minutes.
From its gritty DIY roots in the late ’80s and ’90s skate and hip-hop scenes to today’s limited-drop culture, streetwear’s heartbeat has always been exclusivity. Owning a sought-after drop isn’t just about style—it’s about belonging to a community. That scarcity drives lines outside stores, raffles online, and a thriving resale marketplace.
Today’s heavy-hitters—Fear of God, Supreme, BAPE, Stüssy, and Carhartt WIP—all thrive on rarity and authenticity. And for Arizona sneaker fans, Rerun AZ keeps that energy alive with authentic preowned sneakers, rare vintage apparel, and curated streetwear finds. Whether you’re looking to trade sneakers in Phoenix or score the latest drop, the local scene is as connected to global trends as it gets.
The Meteoric Rise of Fear of God
Founded in 2013 by Jerry Lorenzo, Fear of God carved out a unique lane: luxury basics with street culture edge. Lorenzo’s upbringing between sports locker rooms and faith communities shaped his vision—premium fabrics, minimalist silhouettes, and cultural relevance.
From oversized hoodies to relaxed trousers, every Fear of God piece feels elevated. In 2024, the brand became the most-traded apparel name on StockX, growing 45% year-over-year and overtaking Supreme in resale volume in 2022.
The Fear of God Essentials line—at a more accessible price point—has made the brand a household name without diluting its exclusivity. Collaborations with adidas and Zegna, plus celebrity endorsements, keep it relevant in both fashion and sports. For Arizona style seekers, adding a piece from our 90s vintage fashion buy selection can complement Fear of God’s clean aesthetic while keeping your look one-of-a-kind.
Supreme: The OG of Hype Culture
James Jebbia opened Supreme in NYC in 1994, and the now-iconic red box logo became the visual shorthand for hype culture. From a skate shop to a worldwide juggernaut, Supreme built its empire on limited drops and boundary-pushing collaborations—from Louis Vuitton to The North Face.
Today, Supreme operates 18 flagship stores worldwide and sits at #2 on the StockX Current Culture Index. Even after its acquisition, it keeps resale demand high, with tees often tripling in value on drop day.
Supreme’s formula—community, scarcity, and surprise—is still the blueprint for the best resale sneaker shops and streetwear boutiques around the globe, including right here at Rerun AZ, where you can shop preowned Jordans alongside rare tees and vintage jackets.
BAPE (A Bathing Ape): Tokyo’s Streetwear Pioneer
When Nigo launched A Bathing Ape in 1993, he brought Japanese artistry to global streetwear. Known for its camo prints, Shark Hoodie, and Baby Milo mascot, BAPE became a bridge between Harajuku cool and hip-hop swagger.
BAPE’s influence exploded in the 2000s US rap scene and still dominates in resale today. From Tokyo to Phoenix, shop BAPE streetwear moments feel like cultural milestones.
At Rerun AZ, you can buy vintage sneakers that pair perfectly with bold BAPE pieces—keeping your fit balanced between loud and timeless.
Stüssy: Surf-Skate Meets High Fashion
Shawn Stüssy’s surfboards-turned-streetwear empire started in SoCal in 1984. Mixing surf, skate, and early hip-hop vibes, Stüssy has remained relevant for four decades.
Its Spring/Summer 2025 “Mature” collection leans into refined silhouettes and neutral tones while still collaborating with giants like Nike and Dior. For Arizona collectors, Stüssy is the kind of label you might find during our thrifted streetwear finds drops—pieces that blend relaxed roots with elevated execution.
Carhartt WIP: Workwear Reimagined
Founded in 1889 as a rugged workwear label, Carhartt’s Work In Progress (WIP) line brought utility gear into streetwear circles in 1994. Known for its Detroit Jacket and durable pants, Carhartt WIP offers both style and substance.
Its Pre-Fall/Winter 2025 lineup includes bleach-dyed jackets and oversized cuts. With 80+ stores worldwide, finding Carhartt WIP near you is easy—but finding rare vintage WIP? That’s why locals head to Rerun AZ to trade vintage apparel and refresh their wardrobes.
Honorable Mentions
Off-White – Founded by the late Virgil Abloh, Off-White redefined what luxury streetwear could be. Known for its bold quotation marks, industrial belts, and high-profile collaborations with Nike, the brand lives at the intersection of fashion innovation and cultural commentary.
Palace – London-based Palace brings UK skate heritage to the forefront with irreverent graphics, clever branding, and technical outerwear that balances humor with craftsmanship. Its Tri-Ferg logo has become a global streetwear icon.
Kith – Ronnie Fieg’s Kith blends boutique retail curation with limited capsule collections. Each release feels like an event, whether it’s a sneaker collab, a nostalgic sportswear drop, or its coveted cereal bar shop experience.
Fear of God Essentials – The accessible sibling to Jerry Lorenzo’s main label delivers neutral-toned, high-quality basics at a more affordable price point—perfect for layering with vintage finds or statement sneakers.
Corteiz, Awake NY – Representing the new wave of streetwear, these brands prioritize community storytelling, grassroots marketing, and city-specific exclusives that resonate with local audiences first.
If you’re chasing exclusive streetwear drops, from Off-White tees to vintage Nike jackets, our vintage and hypewear store keeps you ahead of the curve. Whether you’re after 90s vintage fashion or the latest independent label heat, Rerun AZ connects Arizona collectors to the same global trends shaping style in New York, London, and Tokyo.
The Future of Streetwear: What’s Next?
Streetwear is heading toward digital-first drops, NFT-linked releases, and even greater sustainability with eco-fabrics and upcycled pieces. Brands are also leaning into community-driven models—local collaborations, fan-voted designs, and smaller capsule releases.
For Arizona, that means more local events, more niche brands, and more opportunities to swap sneakers locally while staying tapped into global style shifts.
From Heritage to Hype: Keep Your Wardrobe Street-Ready
Streetwear thrives because it’s built on heritage, fueled by innovation, and sustained by scarcity. Every drop tells a story—whether it’s a retro reissue, a high-profile collab, or a rare thrifted gem. At Rerun AZ, we bring that energy to Mesa with a handpicked selection of authentic preowned sneakers, verified vintage apparel, and hype streetwear you simply can’t find anywhere else.
Looking to cash out? Sell your sneakers at Rerun AZ or trade them for store credit and upgrade your rotation with pieces that turn heads. Chasing nostalgia? Browse our '90s Nike crewnecks, throwback jerseys, and rare adidas heat. Hunting grails? Our curated sneaker selection is stocked with everything from preowned Jordans to limited-edition drops.
We’re more than a shop—we’re a hub for Arizona’s sneaker culture. Step into our Mesa sneaker resale store, sign up for live drops, and claim your place in the next chapter of streetwear history. The culture moves fast—don’t get left behind. Contact us today to learn more.